Branding and Internet Branding

Internet marketing and advertising was born in early 90’s, the records began in 1994 with no official spending for internet marketing or advertising registered in United States, however in less than 3 years the online advertising industry worth nearly $1 billion.

Late 1990’s brands providing intangible services or products stood up and claimed their territories, now they are so dominant and influential to an extend that have changed the world we live today including human behaviours.

YouTube was bought by Google in Oct 2006 for $1.65bn. The fact is you will find many media giants like BBC and CNN having their own channel on YouTube. Today is the day that politicians join Facebook, singers with no contract from big record companies turn to celebrities and companies are renting their virtual space in Second Life.

“The internet is the world’s best platform for connecting people.” Tim Armstrong, president, advertising and commerce, Google

The concept of Web2.0 is the new generation of interaction with users, there is no media stronger than the World Wide Web when it comes to 2 way communications between the brand and the target market.

Multiple vertical markets are using Internet as a strong marketing tool, from US presidential campaigns to local pizza delivery in Manhattan all using Internet and trying to interact with their audience from social networking websites to ranking high in the search engine result pages.

Branding Articles

» The Origin of modern branding Why we buy red shoes? The answer is the Red Shoes Branding Example.

» Branding Vs. Marketing Well the title is self-explanatory and very controversial; almost 9 out of 10 branding companies are selling you a big package called branding, marketing, logo design and web-design or even webhosting, SEO services.

» Branding and identity We defined logical relation between brand and identity, product and the company and vice versa. The power brand identity table is scalable to the extent that not only applies to the products and services it applies for the countries, cultures and even legends.