Power Brand

Branding is becoming increasingly critical for businesses in today’s competition. It is a common mistake from some novice design companies to interpret branding with web design, logo design and media advertising. Many branding companies claim to be different, the best and the biggest but still cannot differentiate between branding and marketing. Many corporates have marketing department which does the brand design jobs or outsourcing branding to the branding agencies and following their branding strategies which is actually marketing strategies.

Marketing and branding can be deceivingly identical but they are completely different elements in any business success.

See how Power Brand can deliver a great impact on your business. At power brand we can help you with issues regarding,

• Brand awareness
• Brand identity
• Brand publicity
• Brand contraction and brand expansion
• Sub-brands and sibling brands

Brand Design

Design is objective while branding is not objective. We have researched different countries, different languages and cultures, and we were amazed when discovered the symptoms of branding. The things that we considered as granted, the products we buy, our expectations or even our cultures somewhere down the line has been manipulated by branding. From buying red shoes, following sport events to drinking cold soft-drinks with our food, all are branding.

When human visualise or hear, for instance (product, name, symbol, sound, melody, logo, colour & etc) the brain responses to this stimulation of neural interaction, depends on the analysis of the predefined information stored in the memory. In this case branding is predefining and controlling human responses.

When consumers have faith on a product and believe that the product is superior to all others, and will make the product as their desired choice (even cannot afford it), this is the point that we consider the branding job is done.

(The Red Shoes Example, the Origins of Modern Branding)

Tanger